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Have you spent a lot of money and wasted your time trying to find answer for questions above? Why are you going to pay something that I'm offering here for free?

In this website, you will find a great deal about the main basic principles essential for a website to work satisfactorily and that are usually difficult to get since they are very expensive.

I am going to show you a summary of the main tips included in the most important e-books, courses, manuals, tutorials and guides, either used to build up an efficient website or make an already existent one work better.

With this website you could save two important things you are always willing to have: TIME and MONEY. Money because it gives for free all the information you usually need to pay for and time because you will no longer have to spend tedious hours reading long, non- accurate texts that sometimes are hard to understand.

So, let’s go straightforward…

Ranking highly with Search Engines and grabbing a lot of traffic!

Search engines change very quickly. They change formulas, formats, even partners. It could make you crazy to keep up with them. However there are some timeless search engine principles that won't change anytime soon. These principles apply to almost all search engines. They are so closely connected with the essence of what search engines do that they'll continue applying for the foreseeable future.

Find-click-click! Your potential customers must find your webpage, and your listing, once they find it, must compel them to click through to your web page.

Set a right structure! Your website’s structure will determine the success or failure of the project. A poorly structured site leads directly to poor user experience. Poor user experience impacts how people will perceive your website.

Traffic-building, no matter how you cut it, will cost you... in terms of both time and money. Spending dollars is optional, but spending TIME is not.

Build keyword focused content pages! Use only one priority keyword per page often and everywhere! That means in the title, in the headings, in the links, in the main body copy and in the the ALT tags if you can. Use keyword combinations wherever it makes sense ... For example, you can refer to ... "search engine ranking", "search engine position", "search engine scores", and on and on. The search engines will look in all of these places to score your web sales page.

(Get here the top 500 frequently searched keywords on the Internet, completely FREE of charge)

Keep trying until you score higher and higher! You won't hit a search engine's first page on the first try, so keep trying until you make it! Write a page, submit it, and then check it out after a few days. Improve your ranking by experimenting. When you've improved the page, submit it again. Keep doing this until you DO make Page #1. But keep in mind ... once you've made Page #1, don't try to rank higher. You might fall OFF!

Note: Don't try to score equally well on all search engines. And always, always keep a copy of your original page in case your new experiment fails. Then you can always go back one step and re-submit the older page.

Don’t get tired, keep on with your efforts. Don’t give up because of competition. Work hard until you get the results you always expected. 

Plan it out first! Generate a list of keywords before you write a single word of your web sales page. Write your sales pages making maximum use of the keyword and combinations. Use a different keyword for your business pages and write different pages for each keyword. But be sure your web pages make sense and lead to your goals! While you're working to please the search engines ... you can't forget that your main target is your customer!

Give right words to your right ideas! Become an e-persuader. The use of language is very important in any communication field. To provide the potential client with the exact word he is looking for is the first step for your website to call his attention within the huge internet world. The words you use are the bytes to attract future clients to your website and make it really work. Words must be solid, instructive, elegant and easy … really a tough job! Take the lead in this important principle Click here! to send a blank e-mail and receive a no cost Netwriting Masters Course and learn how to turn your words into profitable revenues.

Example: Spanish is my native language (as you could have possibly noticed :-() So, to step into the English speaking market, I have to make an extra effort since I have to express my ideas in the way English speaking people naturally do. (In any other way, I will just try to show you what I am willing you to understand)

Serve your customers AND the search engines! Integrate content-rich keyword- laden pages through your business website ... to serve both your customers and the search engines. Limit navigational options from your content/keyword pages. For a top search engine position, you have to please the search engines. But to make web sales, you have to please your customers. Balancing the needs of audiences with different interests and levels of sophistication is a challenge.

Build content-rich web sales pages to rank high on search engines AND make web sales. Research and find keywords that both attract orders and please the search engines.

Focus on these <HTML> areas to assure your web pages rank high on search engines!

Remember to insert META tags in the top of of your page. Some search engines uses this information when indexing your page (but not all).

Most search engine will look inside META tags in your web page. Here is the example of how to use <META> tags:

<meta name="description" content="How to promote your web site.">
<meta name="keywords" content="announcing web site, web submission, web promote, internet promotions, submit">

These META tags should be put in <HEAD> </HEAD>. In "description", put the brief description of your page. In "keywords", list the keywords that you think your visitors will find your site by typing those keywords. You can separate each keywords or description by using comma (,) as shown above.

<Title> Name your title carefully. Try thinking about what keywords your visitors will type to find your page. The title tag is very important to the search engine's relevance rankings. They also display it exactly as you have typed it as a link to your page. So use your keyword at least once in your title. Type the title in upper and lower case - it's easier to read and ALL CAPS looks amateurish. Put your keyword at the beginning of your title too, since the first words score highest. But remember that it also has to lure your customer to click into your web page. Surfers will only click when there is an obvious reason to do so. So please your search engine, but work hard to attract your customers too! By using descriptive titles on your web pages, you increase the possibility of that your page will show up first when people search for this keyword.

<META Keywords> Use keywords sparingly Listing dozens of keywords won't help you with the search engines, and it can hurt. The search engine won't know what's really important. You can type the same keyword again in caps or in plural form ... so that the search engine catches these variations when surfers use them. Don't repeat the same keywords more than 5 times. Make sure that there are keywords in 3 places: META tags, page title, and contents of your page.

<META Description> Use your keyword as many times as possible here Blend it in with more general keywords to score well for those combinations. Don't repeat the title in your description. The reader will see it twice, and you'll have wasted value persuasion-space. The description should be under 200 characters. More than 150 characters may get cut off by the search engines ... so put the most important information up front. Copy and paste the exact same copy into your first headline. Other search engines use the headline in their listing. If you use the EXACT same copy in both the META Description and first headline ... you can be pretty sure all search engines will use the same sales copy you've worked out so carefully!

<body> Some search engines such as Excite will not read META tag but it will look at the content of your site.  Use your keyword as often as possible in every paragraph of your main text. Use the keyword at least once in your closing paragraph too. But remember not to overdo it! Remember at the same time, you must observe the rules of good advertising copy. If you use image map, please make sure that you also have words as an alternative.

<ALT tag> For all the visible images on your page, you should include the ALT-tag. Especially for pages with many images.

To have more information about Search engine ranking click here!

Use powerful software to manage your website! Before, it was believed that the use of programs to manage a website would give poor results. However, this criteria has changed thanks to masterful softwares which have become useful “advisors” to promote, analyze and maintain your website. I will show you some of the most known.

Web CEO 4.2 The most recommended by the experts (I've used it with great results). Web CEO is a software suite for site owners, Webmasters, e-marketers, SEOs, and Web consultants. It's the best tool for search engine optimization. Find out which keywords your prospects will use to search for your product. Submit it to most important search engines. Get live traffic analysis of more than 160 reports with full coverage of your visitors' activity and e-commerce analysis. Auditor scans your Web site and finds all problems, including broken links, missing images, slow pages, and so on. Editor allows you to edit everything on your pages both in Visual and Code view. The Web site monitoring tool regularly checks availability of your site. FTP Uploader transfers your files to your server/host over FTP. Link Popularity Analyzer detects all links to your site on major search engines, as well as compares your site's link popularity to your competition. Web CEO is an easy and cost-effective software solution for search engine marketing, Web traffic analysis, Web site management, and maintenance. And the best part … it has a FREE Edition! Learn more about this first-rate tool

AddWeb Website Promoter Professional 5.0 This is an excellent tool that enables you to submit to your Web site to thousands of search engines, directories, and link sites. Check and track your ranking, get live Web traffic stats, get advice on boosting your site's position on search engines, and edit your pages with position-boosting code. Automated rules-checking keeps you from accidentally spamming search engines by automatically following submission guidelines for each engine. AddWeb also features a built-in FTP uploader and Microsoft FrontPage support, free automated software updates, search engine database updates, and search engine knowledgebase updates so your copy is never out of date. Version 5.0 features LinkTrader, a system that allows you to trade links with other AddWeb users to create reciprocal link pages and increase overall link popularity. It also includes support for pay-only search engines and an improved interface for Windows XP users. This software costs $299.99 and it’s free to try limited to 10 major engines. Learn more about this recommended software

AddWeb Website Promoter 6.15.8 A complete suite of Web site promotion tools. It submits your Web pages to the search engines (more than 600,000 engines, directories, and link sites), analyzes and optimizes your Web pages for top search engine ranking, manages link trading to help you increase your link popularity, tracks your traffic statistics so you know where your visitors come from, and what keywords they use, tracks your ranking on the engines so you can see your trends and quickly know how well your Web pages are positioned for all of your keywords, provides an interface for pay-per-click sites, FTP uploading of your sites, doorway page creation, and very sophisticated reports, which can be viewed in HTML, text, or e-mail, and even imported into Access or Excel. This program costs $69.99 and it’s free to try limited to 30-day trial. Learn more about this excellent program

SEO Toolkit 2.0 The SEO (Search Engine Optimization) Toolkit provides everything you need to promote and optimize your Web site. It contains SubmitWolf Pro 6.0, Be On Top, MetaEditor, LinkPopularity, BidTracker, SEO Knowledge Base, KeywordAnalyser, SearchTerm Suggestion, RankingAdvisor, RankingAnalyser, Reciprocal Link Checker, PrioritySubmit Desktop, ROI Calculators, and Trellian Toolbar. It costs $199.95 and it’s free to try limited to 30-day trial. Learn more about this all-in-one tool

Turning visitors into profitable incomes!

Plan, design, write, and re-write. Then follow through by studying your visitors' behavior.

Prepare - Don't Repair! Know what you are selling (service and/or product) ... exactly what is it and what does it do? Know your customers ... who are they and what do they want? Know your competition ... where are they on the web and what are they doing? Know what you want from your customers! Build your Internet marketing strategy with all these in mind.

Review your pages and RE-WRITE EVERYTHING! Shorten, enliven, and tighten every paragraph until it's a hot, motivating call to action. Make sure you've used words that motivate. Make sure it's short, tight, and full of the benefits of what you want to offer. Make the headlines stand out with action-oriented verbs that ... make your visitor want to click-through! Never stop reviewing and refining your website.

Price properly! Set the perfect price for your product and/or service -- the price that will maximize your income. If you don’t know how to do it send a blank e-mail here to receive FREE an excellent Pricing Masters Course.

Now, go back and check your site against these checkpoints! Do your visitors understand EXACTLY what their going to get? Have you eliminated customer risk by offering a product guarantee? Is your business website "you-oriented"? Now, read it aloud to someone else and see if it passes the "copy test". Now spell check and proof read every page for spelling, grammar, and appropriateness. Make your website professional!

Test the Site! Upload your site to the web. Call 5 people who you know will be honest with you and ask them to visit the site. Be there with them when they do so you can watch their reactions! If they never get lost, you've passed the test! Otherwise, fix the flaws they found.

Showtime! Now, post the site to its final location and submit it to one search engine. Promote your site a little. Wait and watch. See what visitors do. Use your log files and analyze traffic. Are your customers responding well and fast? If not, make adjustments. Refine, watch, refine, watch ... keep doing this until you're getting the results you want!

Don’t underestimate yourself. Trust yourself! The most successful ones were once where you are right now. Time has made them achieve their current results. The fact that you have found this website is a sign that you are smart. Though you might not believe it, for most people, internet is still an unknown world to explore and discover. Even most of those who are familiar with this huge net, don’t know you can make Internet produce profitable incomes.

Build Targeted Traffic! Begin to submit your business website to all the major search engines manually -the safest way- o automatically through programs or websites which do it for you. Normally, these programs and/ or websites submit a huge amount of Search Engines, but they don’t guarantee the submission at a 100 %, because some of those Search Engines ask for codes to avoid indiscriminate use. Simultaneously, manual submission is more effective but less fast. The choice that has given me the best results is  Overture's Pay-Per-Clicks Search Engine. It is an extremely effective way to build traffic. Click here to know everything about this highly recommended option. Another good option is Trellian's Priority Submit which has partnered with the major engines to offer a priority listing service 100% guaranteed. Click here if you want to know more about this excellent tool.

Now analyze site traffic and make revisions! This is an important step. Check constantly the performance and effectiveness of your website, so as to be ready to introduce new changes whenever it needs them. 

This website is precisely an example of the effectiveness and strength of these basic principles that help you boost your “web audience”. Even though you have not followed (intentionally) some of the principles, you have found this site, you have clicked on it and you are already a new visitor of a website that is only two months old. Isn’t it gorgeous?  

Bottom line ...

Is it enough to use these principles to build an efficient and successful website? Of course not. These are just the basic principles. The good thing is that you can get them for free in this website. They will help you improve the effectiveness of your website in a short period of time, as you will see.

However, it is not recommendable to only use this elementary knowledge, since you would go behind those who are constantly updating themselves with new tips to fill their websites with “glamour”.

So, look for these new tips, mainly the really useful ones at the lowest prices… preferably those you can get for free, they are hard to find, but they are there for you :)

• “Make My Site Sell!2002” by Ken Evoy M.D.
  
  Simply essential! No book, no manual, no training program comes close to MYSS! 2002 in showing how to make a Web Site to sell anything (services and/or products). It’s considered the lifework Ken Evoy’s book and it is widely recognized as the BIBLE of Net marketing (I also think so ;-)), it is SiteSell's foundation product.

  KEN EVOY is the founder of SiteSell Inc. and the creator of the revolutionary Web site-building system, Site Build It! (SBI!) (read here an interesting review of SBI!, called by experts “The Next Generation of Web Hosting”). Dr. Evoy is also the author of a series of widely-acclaimed "best on the Net" e-commerce books and courses, which have empowered hundreds-of-thousands of people and small businesses around the world to succeed on the Web. Due to Dr. Evoy’s efforts, the SiteSell brand is highly-respected by top influential Internet business personalities around the world.

   

• "The Insider Secrets to Marketing Your Business on the Internet” by Corey Rudl
  
  Highly recommend! Used by tens of thousands of small businesses worldwide, and currently in its 3rd edition, this course is one of the most successful and useful “How To” guides in print today to make a Web site that really works. Written by Internet marketing expert Corey Rudl, this book has helped a lot of e-business owners successfully market their products on the Internet with more than 1,000+ pages of leading-edge Internet marketing strategies tested and proven by the Internet Marketing Center. It’s called the #1 best-selling Internet Marketing course online for more than 3 years running.

  COREY RUDL is considered by many to be the most successful Online Marketer of all time or the "Internet Marketing Guru's Guru" ... he gets over 1.8 million visitors to his websites monthly, does 6.6 million dollars in sales online each year (yes, that is $6,600,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office.

   

• "The Amazing Formula That Sells Products Like Crazy!" by Marlon Sanders
  
  This carefully constructed, gem-packed e-book is the first common sense, HOW-TO system on web-based product marketing I've seen yet. Marlon Sanders Amazing Formula will show you how to create your own products, how to market your products or services -both online and offline-, how to build your own opt-in list, how to get business by using free reports, how to use front-end and back-end products for maximum profit, how to pull traffic to your web site, how to make money through offline marketing, how to come up with new products each month, how to use psychology for writing killer sales letters, etc.

MARLON SANDERS is an e-marketer and has a master's degree in psychology. He knows exactly which buttons to push to make people buy. He really DOES know how to make products sell "like crazy". Marlon also has a members' only section for sharing winning sales strategies - a sort of private club where members are surprisingly candid in sharing techniques which boost their sales.

Not reading these three books will diminish your chances to have success. If you really want your website to work efficiently, you can not skip consulting them. It would be very good to find out if any of your friends has them. They could lend it to you. But if not, think about buying them, at least you are only interested in getting half the success you could have by having them all.

Be fast … effective but very FAST!!! Be fast for reading, be fast for understanding and be fast for DOING. Believe me, you will not regret it. 

Save your money as much as you can and just spend it in products or services out of which you are sure to get profit. So far, I only recommend the three e- books I mentioned before, but if I were compelled to chose only one, I would definitely pick up Ken Evoys’s Make My Site Sell! 2002. It is still today the most advanced method to place your website in the best ranking. It’s really a brilliant book.

As for me, I will keep on studying. There is still much to read, learn and overcome. I will post in this website any useful and interesting “discovery” for you. So, don’t think twice and come back!

Good Luck!

S. Garcia

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