Pay per Click Search Engines!

Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. Actually there are around 570 Pay per click search engines but the best and most popular pay per click search engines are Overture and FindWhat.

The huge success of Overture and FindWhat in providing cheap, targeted website traffic has encouraged the arrival of dozens of other pay for placement, pay for ranking or pay per click search engines. Often you can buy this search engine traffic for as little as 10 cents per click. Very popular search terms can cost much more on popular pay per click search engines.

The huge advantage of this kind of advertising is that you pay only when someone actually visits your site.

Overture

The King of pay per click search engines, Overture has a well organized system. You can bid for rankings and also choose the description and title you want, which provides highly targeted traffic to your website. You can control your bids at all times and adjust them, based on the quality of your results. Especially handy is the Search Term Suggestion Tool, which shows you how often people search for a particular word or phrase.

Advertiser Tips and Tricks gives helpful tips from Overture's experts.

If you're in the top 10 at Overture, your link appears when someone searches using Dogpile meta search engine. If you're in the top six, you'll also appear in Metacrawler searches.

Overture give you a low-cost alternative for entry into Yahoo!... Yahoo! has partnered with Overture and now displays up to 5 listings from this engine on its results pages. If Yahoo!’s annual recurring $299 listing fee is a little much for you, simply bid on a top 5 position for your most important keywords at Overture. While you’ll build far more traffic through the free and Pay-Per-Click Search Engines, a Yahoo! listing will bring you some traffic. And it will help in your link popularity score. Just make sure your site’s in top shape, with at least 20 good pages, before you submit.

More people will click on your link if you use your key phrase in the title and in the description.

You'll probably receive more traffic from Overture than from all the other pay per click engines combined. However, because they are less popular, buying highly targeted traffic is much cheaper than at Overture.

One special bidding strategy for Overture...Overture does more than just provide its own search results at its highly popular engine. It supplies listings for many major search portals (such as AOL Search, Netscape Search, Lycos, AltaVista, etc.) and large meta Search Engines. These search services tend to “cherry-pick” the top search results. So... your very best strategy for maximal distribution across all of the Overture search partners would be to make a bid that puts you in the Top 2. Next best is in the Top 3. And then in the Top 10. Of course, anywhere in the Top 40 puts you on Overture’s first page of results. But you’ll get far less traffic if you appear further down. You’ll have to balance the per-click cost of being in the Top 2-to-10 against the financial benefit of the extra clicks. You may even be willing to lose some money, on a per-first-sale basis, to gain precious lifetime customers.

As always, your bids must make financial sense. Overture cuts the title off after 40 characters... so keep it short. Overture will generate more traffic for you than all other Pay-Per-Clicks, combined – at this time. Overture is now “must marketing.” (However, it is important to note that the other Pay-Per-Clicks are starting to “come into their own.”) Of course, due to its great popularity, each click from Overture will cost you more than from the other Pay-Per-Clicks.

Even though the other engines are cheaper, it normally might not be worth your time to prepare bids for them. Why? Because, even though they deliver cheap traffic, they don’t deliver a lot of it! Factor in the cost of your time and it might not be worthwhile.

Register in Overture here.

Important Note: if you choose Overture (It is worth it!) I recommend to sign up right now and get a $25 credit -Overture says this offer will expire on December 31^th ... it would be better registering before November 30^th-.

With Overture, you basically want as few clicks as possible ... you basically want only targeted clicks... people who understand exactly what your page is about and who click for that reason. Why? Because you pay for each click! So, you don’t really want as few clicks as possible... you want as few off-target visitors as possible. Gear everything you do to maximizing ON-target visitors for the least amount of money.

Bottom line strategies?...

1) Bid for hundreds of ON-target keywords, especially the less-obvious ones which will be quite cheap to buy. Obvious, and popular keywords have become too expensive.

2) Write your Title and Description so that only your target market clicks (since each click costs you). An Overture searcher who reads your Title and Description should clearly understand what she'll get if she clicks. If it does not interest her, she’ll give you a pass. Which is exactly what you want when it comes to Overture. Why pay for a click by someone who hits the back button as soon as she arrives?

Write your title and description so that they...

• really relate to the keywords that you are bidding

• really are relevant to your site -- you definitely do not want to trick anyone to your site.

• compete effectively against other listings with similar subject matter

• shout “Click Me! Click Me!” But only the right customers hear the shout!

In order of approximate importance, here are the next 2 Pay-Per-Clicks. There are many others beyond these, but they do not generate enough traffic to be worth your time...

FindWhat

FindWhat raised its minimum bid from 1 to 5 cents on September 1, 2003. It has an extensive distribution network including such search engines as WebCralwer, MetaCrawler, Search.com, Go2Net, Excite and NBCi. You can start an account for as little as $25.

Register in FindWhat here.

GoClick

GoClick is a recommended pay per click search engine that is always growing in traffic and having new tools and utilities added. You can have bids automatically raise or lower based in a maxium set by you. Local targeting is available; select from US/Canadian or worldwide specific traffic. Easily set up sub-accounts for different URLs or sites with their own set of keywords and bidding rules.

It is now easier to change titles, URLs, descriptions as well as add and remove keywords and change bids in the GoClick accounts area. Got thousands of keywords? No problems--use the readily available bulk submission tool. GoClick's Keyword tool not only helps you research more keywords, but also estimates how much traffic you will receive at a given bid amount.

GoClick still lets you start an account with only $10 and bid from 1 cent.

Register in GoClick here.